Econoha Group, Inc. (hereinafter the "Company") places the protection of your personal information as one of its highest priorities in operating the authentic experience booking service "MAHOROBA" (hereinafter the "Service"). The Company complies with the Act on the Protection of Personal Information and related laws and handles your personal information appropriately in accordance with this Privacy Policy.
1 Collection of Personal Information
In providing the Service, the Company may collect the following personal information:
(1) name and kana reading;
(2) email address;
(3) phone number;
(4) address;
(5) date of birth and gender;
(6) payment-related information such as credit card details;
(7) booking and usage history;
(8) IP address, cookie data, device and browser information;
(9) access logs and browsing history within the Service;
(10) enquiry content.
Personal information is collected when the User actively provides it, such as through member registration, booking applications, enquiries and surveys. In addition, some information (cookies, access logs, etc.) is collected automatically as a result of using the Service.
2 Purposes of Use
The Company uses collected personal information for the following purposes:
(1) to receive, confirm, change and cancel bookings for authentic experiences;
(2) to process payments and refunds;
(3) to share booking information with Partner Providers (limited to the scope necessary to run the experience);
(4) to respond to enquiries and requests;
(5) to send important service notices and maintenance information;
(6) to inform you of new features, campaigns and recommended plans (unless you have opted out);
(7) to analyse usage of the Service and improve the Service;
(8) to prevent misuse and ensure security;
(9) to respond to violations of the Terms of Service;
(10) any ancillary purposes related to the above.
If the Company uses personal information beyond the scope of the above purposes, it shall obtain the User's consent in advance.
3 Disclosure to Third Parties
The Company shall not disclose your personal information to third parties except in the following cases:
(1) with your consent;
(2) where disclosure to Partner Providers is necessary to run the booked experience (name, contact details, group size, special notes, etc.);
(3) where disclosure to payment processors is necessary to process payments;
(4) where disclosure is required by law;
(5) where it is necessary to protect the life, body or property of a person and it is difficult to obtain the individual's consent;
(6) where it is particularly necessary for improving public health or promoting the sound development of children;
(7) where it is necessary to cooperate with a national or local government agency (or a party commissioned by such an agency) in carrying out duties prescribed by law.
The Company may outsource part of its operations to third parties, in which case the Company requires contractors to manage personal information appropriately and supervises them accordingly.
4 Management of Personal Information
The Company keeps your personal information accurate and up to date and takes the following security measures to prevent unauthorized access, loss, alteration and leakage:
(1) implementation of SSL/TLS encrypted communication;
(2) operation of firewalls and intrusion-detection systems;
(3) non-retention of credit card details (use of PCI DSS-compliant payment processors);
(4) strict management of access rights;
(5) training and awareness programmes on personal information protection for employees;
(6) appropriate supervision of contractors handling personal information.
The Company defines retention periods for personal information in line with the purpose of use, and promptly deletes or anonymises information after the retention period ends or the purpose is achieved.
5 Use of Cookies
The Service uses cookies to improve user convenience, understand usage and optimise advertising. A cookie is a small text file that a website sends to your browser and is stored on your device.
The types of cookies used are as follows:
(1) Essential cookies: required for basic functions of the Service (maintaining login state, cart state, etc.).
(2) Functional cookies: remember your preferences (language, display region, etc.) to make the Service more convenient.
(3) Analytics cookies: used to analyse usage of the Service and help improve it.
(4) Advertising cookies: used to deliver advertising based on your interests.
You can refuse cookies through your browser settings. However, disabling cookies may make some features of the Service unavailable.
6 Access Analytics
The Service uses access-analytics tools such as Google Analytics to understand usage and help improve the Service. These tools use cookies to collect usage information (IP address, pages viewed, time spent, device type, etc.) but do not include personally identifying information.
Data collected by Google Analytics is managed in accordance with Google's privacy policy. For Google Analytics terms of service and Google's privacy policy, please refer to Google's official site.
You may install the Google Analytics Opt-out Browser Add-on to opt out of Google Analytics data collection.
7 Your Rights
You have the following rights regarding your own personal information:
(1) the right to request disclosure of your personal information;
(2) the right to request correction, addition or deletion of your personal information;
(3) the right to request suspension of use or erasure of your personal information;
(4) the right to request suspension of disclosure of your personal information to third parties;
(5) the right to stop receiving marketing communications.
To exercise these rights, please contact us via the details below. After confirming your identity, we will respond within a reasonable period. Note that we may be unable to delete or suspend the use of information that we are legally required to retain, or that is essential to providing the Service.
You may also stop marketing emails via the unsubscribe link included in each email.
8 Disclosure, Correction and Deletion of Personal Information
To request disclosure, correction, addition, deletion, suspension of use, erasure or suspension of third-party disclosure of your personal information, please follow the procedure below:
1. Via My Page: you can check, change or delete member registration information (name, email address, phone number, etc.) directly from My Page > Account Settings.
2. Via our contact form: for matters that cannot be handled from My Page (disclosing usage history, full deletion of personal data, etc.), please use the contact form below. After identity verification, we will respond within 2 weeks in principle.
3. Identity verification: to protect your privacy, we may ask for identification documents such as a driver's licence or My Number card. In the case of requests by an agent, a letter of authorization and the agent's identification documents are required.
9 Contact
Please direct any questions, complaints or consultations about the handling of personal information to the following contact:
Econoha Group, Inc. — Personal Information Protection Manager
Supplementary Provision: This Privacy Policy shall come into effect on January 1, 2026. The Company may revise this policy without notice in response to changes in law or service content. Revisions take effect from the time they are posted on this page. For other enquiries, please use the Contact page.